Out of Home Advertising FAQs

We understand Out of Home and what it does better than anyone. With over 20 years' experience across the US and Europe, we have planned campaigns for some of the world's largest and most influential brands.

We created CLIQSTREET to address an industry-wide problem - OOH is misunderstood, undervalued and undersold. We help solve that - giving OOH the attention it deserves and building plans that perform.

We're strategic. We're fast. We're agile. And most importantly, we position ourselves as an extension of your team - customizing OOH plans that focus on your growth.

Out-of Home (or "OOH") media refers to any advertising a consumer sees (and experiences) when outside of the home, that isn't on a personal screen or device.

The main format groups are Roadside (Billboards, Spectaculars & Walls), Transit (Subway, Rail, Bus, Taxis), Street Furniture (Bus Shelters, Kiosks & Urban Panels) and Place-based (bars, office screens, gas stations etc).

In today's digital world, consumers crave real experiences, and nothing captures the attention like great OOH creative. OOH increases awareness, builds brand equity and pushes consumers to take action - improving the performance of other channels, and ultimately driving long-term growth for brands.

YES! This is the biggest myth with OOH and arises from a lack of knowledge across the board. OOH has traditionally been great at driving awareness, but with the proliferation of mobile location data, we can now tie exposures back to outcomes across the funnel, such as web/app traffic and events, in-store footfall, tune-in, and both physical and online sales.

OOH is unlike any other channel. You aren't simply buying an impression on a personal screen. Context matters and placing the right ad in the right place at the right time requires expertise. CLIQSTREET works with hundreds of media owners responsible for thousands of media formats, using market-leading tech to give a complete market view.

Yes. Our aim is to give our clients the best possible experience with OOH that will create long-term partnerships. However, we know that sometimes that just isn't possible, and project work is the lifeblood of our agency.

In theory, yes. However, the OOH landscape is highly nuanced and requires channel expertise. Even the big agencies lack specialism in this area. CLIQSTREET uses technology that gives a full view of the market, has knowledge of historical media pricing and has spent years building relationships that enable us to provide to best value for our clients.

In many instances in media, human roles are being replaced by software and algorithms. While tech is helping to expedite workflows and back-end processes, the reality is that OOH is fragmented and nuanced, and platforms cannot replicate human knowledge and personal preference.

We operate quickly. We've successfully managed DOOH buys that have gone from idea to live in under 12 hours. Static, printed media does require longer lead times than digital, but our processes and partnerships ensure the fastest possible timelines.

Programmatic DOOH works for brands that that a) want to move fast, b) want flexible use of advertising dollars and/or c) want to apply tighter targeting parameters such as audience, day of work, time of day. We spent years building Programmatic DOOH teams and have become a leading voice in the growth of Programmatic buying in OOH.