Lately, we’ve been getting a surge of inbound from tech companies. Some are gearing up for major conferences. Others are trying to break through crowded categories. Many are sitting on significant funding and asking the same question: “ How do we turn this into real market presence ?” And it makes sense. Tech is still one of the most heavily capitalized sectors. There is money to spend. But spending it isn’t the strategy. Because when it comes to out-of-home (OOH), the goal i

Barter has long been part of the media ecosystem, but in Out of Home (OOH), it’s often misunderstood. At its core, barter allows brands to exchange goods or services—typically excess or expiring inventory—for media value. Done right, it can unlock opportunity. Done poorly, it can limit effectiveness. Here’s an honest look at where barter works—and where it doesn’t. The Pros 1) Turning expiring product into real media value Barter enables brands to convert surplus or expiring

The partnership will see UniLED Software’s award-winning UniLIVE platform rolled out across all CLIQSTREET MEDIA’s digital and programmatic DOOH campaigns. UniLED Software has been partnered with CLIQSTREET MEDIA to provide the full-service OOH agency with third-party digital-out-of-home (DOOH) verification (TPV). This strategic collaboration will see UniLIVE, UniLED’s award-winning TPV platform, rolled out across all of CLIQSTREET MEDIA’s DOOH ad campaigns – from digital t

Despite being one of the most powerful brand-building channels available (+80% awareness and +47% effectiveness vs. digital-only campaigns, Nielsen), OOH remains — in my view — one of the most undervalued and misunderstood media channels among both planners and clients. It is freq uently oversimplified, misapplied, or judged by the wrong standards. And when that happens, budgets get wasted and expectations go unmet. The issue is rarely the medium itself. More often, it’s ho

It’s 107 days until the most watched sporting event on the planet arrives in North America: the FIFA World Cup. Billions of people worldwide will tune in. In the U.S., matches will be played across 11 host cities, putting the country firmly at the center of the global sports conversation. This isn’t just another tournament. It’s a tournament of firsts: The first World Cup hosted in the U.S. since 1994 The first hosted across three countries (U.S., Canada, and Mexico) The fi

For decades, Out-of-Home (OOH) was referred to as a broadcast medium... often "the last broadcast medium". If you were launching a film, releasing an album, or celebrating a title win, you went big in the real world. Billboards lined Sunset Boulevard. Your face filled Times Square. Bus shelters blanketed major cities. OOH didn’t create fame — it amplified it - taking something already important and making it unavoidable. Big budgets. Big launches. Mass reach. Studios, sport

Out-of-home has long carried an unfair reputation. It’s often described as hard to measure, difficult to optimize, or—worse—a “nice-to-have” brand channel that underperforms compared to digital or TV. That narrative is not only outdated, it’s wrong. The truth is that OOH has a superpower most channels don’t: it makes everything else work harder . When OOH is added to the media mix, the performance of other channels improves—consistently and meaningfully. Across multiple studi

Over 20+ years working in Out-of-Home across Europe and the US, I’ve worked with every type of brand — from behemoths spending tens of millions a year like Apple and Diageo, to local Mom and Pops trying to drive traffic into their stores. And no matter the size of the brand or the market, one question always comes up: “How much does OOH cost?” Or, more bluntly: “Isn’t OOH too expensive?” There’s a long-standing perception that Out-of-Home is a high-cost channel — and sometime