Vita Coco x Romeo

After writing a jingle for Dr Pepper, Romeo became an internet sensation overnight, with calls by TikTok users saying, "we have to make Romeo famous".

Always on trend and with their finger on the pulse, the Vita Coco social team paid Romeo to create a jingle for the popular coconut water brand. As expected, this blew up across socials. People were heard singing the jingle in grocery stores, hotels and more - seemingly answering Tik Tok's calls.

Vita Coco wanted to continue the joy this was spreading and supporting Romeo on their quest for stardom, inviting them to the Superbowl to support their hometown team, the Seattle Seahawks.

Romeo was even invited for an interview on CBS Mornings in Times Square, during which we secured this giant billboard looping the jingle words in karaoke form and putting Rome's name in the bright lights of Times Square.

A perfect example of real-world media creating content to amplify across social media!