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Vipps x Viking Row
Project type
Digital OOH
Date
July 2026
Location
New York City
As the Norway fans took the FIFA World Cup by storm with their famous "Viking Row", payment company Vipps wanted to hijack the moment with some strategically placed Out of Home.
Once news broke that a row would take place in Times Square the night before their game with Brazil, we secured the largest DOOH screen overlooking the red stairs where the event was taking place.
The result was a fantastic amount of earned impressions and social pickup.
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