Schneider Electric x Coffee Truck

Schneider Electric wanted to make a presence at the Energy Projects Conference (EPC) in Houston. As a sponsor of the event at George R. Brown Convention Center, they offered attendees a free cup of coffee as an alternative to buying the expensive coffee in the venue itself. Doing so with a completely wrapped coffee truck, they placed the SE brand front and center in a unique and memorable way. This campaign fused media and experiential and delivered a truly "out of the box" moment for EPC attendees.