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Ketel One x Dynamic DOOH

Project type

Dynamic DOOH

Date

July 2022

Location

New York City

Ketel One wanted to increase mental availability close to the point of purchase - within proximity to bars. We utilized Dynamic Digital Out-of-Home copy to deliver thousands of unique ads to different New York neighborhoods, by day of week and time of day, matching the message with the perfect cocktail serve for that moment. This won a Gold OBIE at the prestigious OOH Awards.