Culture Pop x Noah Kahan

Culture Pop Soda – the new kid on the block in the “better-for-you” soda category and launched by Tom First (founder of Nantucket Nectars), is growing rapidly as the overall category benefits from cultural shifts and healthier lifestyles.

The brand decided to partner with musician Noah Kahan. To support the collaboration, Noah Kahan’s Black Cherry – a limited-edition flavor was launched in early 2026.

The brand created exclusive content with the artist and utilized social media to distribute it. We supported the launch by amplifying the campaign across Digital OOH in the company's hometown of Boston, to bring the brand collab to life in the real-world and reach consumers close to the point of purchase.