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Crown Royal x NBA/NFL

Project type

Dynamic DOOH

Date

Nov-Dec 2022

Location

USA

We worked Crown Royal and the NFL, aiming to strengthen Crown Royal's ties with various NFL & NBA teams. Through strategic Out-of-Home (OOH) advertising, we engaged local communities and supported fans' passion for their teams. By incorporating live feeds on Digital OOH screens, we effectively built anticipation for each game and showcased Crown Royal as a true partner to the fans.

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